Livingston Audiology Digital Ad

This Livingston Audiology digital ad is one of five retargeting ads I designed in association with the WHO KNEW campaign, the purpose of which was to address backward cultural perceptions related to hearing loss. I also created a temporary landing page on the Livingston website where I curated these five stories. The banner headline for each ad was identical (Who Knew), incorporating a backwards letter E in signature Livingston yellow, signifying cultural misperceptions related to hearing loss. In each ad/story, I featured a real person who, despite hearing challenges, is otherwise healthy and active. Each story was told in 5 simple bullets. In the sample featured here, I was able to acquire limited usage rights of this competitive collegiate swimmer. These web ads purposely counter the prevailing narrative that those who wear hearing enhancement are elderly and in physical decline. Much of my work at Livingston Audiology involved deconstructing consumer sentiments related to wearing hearing aids and articulating a more modern, relevant, and healthy hearing enhancement message.