GEX Management Ecosystem Logos

GEX Management needed language to communicate its unique ecosystem business model.  I was tasked with articulating this message. Ultimately, I adopted a research-based and universally understood agrarian analogy (seed/soil/sun) to explain the company’s purpose – exemplified by the S3 symbol. Likewise, design of the letter X echoes the dimensional characteristic of the letter X featured in the company’s primary logo, which I also designed.