GEX Management Ecosystem Logo

GEX Management needed language to communicate its unique business model.  I was tasked with articulating this message. After thoughtful research, I adopted a universally understood agrarian metaphor to explain the company’s purpose – to be the world’s first business management ecosystem, differentiating it from all other business management companies. The logo I designed, seen here, serves as the global visual symbol for this ecosystem. Construction of the letter X echoes the dimensional characteristic of the letter X in the logo I likewise designed for the company’s primary logo.