Global Views is particularly known for a sophisticated and muted color palette. The brief for this project called for the design of a campaign consisting of 6 seating-centric hero banners to rotate during Q2 of 2024 on the homepage of the website. A secondary function of this campaign was to incorporate color in ways that expand the company’s existing color story. 2 samples are represented here. In each case, the featured sofa is set against a piece of bold digital art I created especially for this work.
Trace Boyd
Global Views
June, 2024
Dallas, TX