I designed this digital outdoor banner for Livingston Audiology Centers during a period of intensive new clinic openings in North Texas. I, and my team, selected four strategic digital ad locations in affluent urban areas to deploy these banners. Much of my work at Livingston involved deconstructing prevailing consumer sentiments related to wearing hearing aids and articulating a more modern, relevant, and healthy perception of hearing enhancement.
Trace Boyd
Livingston Audiology Centers
April 2017
Dallas, TX